http://www.simonswork.com Simons Work Thu, 23 Jun 2011 12:49:17 +0000 http://www.simonswork.com en http://www.simonswork.com/InfluAds http://www.simonswork.com/following/simonswork.com/InfluAds Thu, 23 Jun 2011 12:49:17 +0000 Simons Work 1422332 <img src="http://payload.cargocollective.com/1/0/158/1422332/Influads-Logo-OLD_640.jpg" width="640" height="400" width_o="1400" height_o="875" src_o="http://payload.cargocollective.com/1/0/158/1422332/Influads-Logo-OLD_o.jpg" data-mid="8120291" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/1422332/Influads-Logo_640.jpg" width="640" height="400" width_o="1400" height_o="875" src_o="http://payload.cargocollective.com/1/0/158/1422332/Influads-Logo_o.jpg" data-mid="8120440" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/1422332/Influads-Key-Illustration_640.jpg" width="640" height="400" width_o="1400" height_o="875" src_o="http://payload.cargocollective.com/1/0/158/1422332/Influads-Key-Illustration_o.jpg" data-mid="8120320" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/1422332/Influads-Communities_640.jpg" width="640" height="400" width_o="1400" height_o="875" src_o="http://payload.cargocollective.com/1/0/158/1422332/Influads-Communities_o.jpg" data-mid="8120326" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/1422332/Influads-Web-Home_640.jpg" width="640" height="400" width_o="1400" height_o="875" src_o="http://payload.cargocollective.com/1/0/158/1422332/Influads-Web-Home_o.jpg" data-mid="8120333" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/1422332/Influads-Web-Home-Scroll_640.jpg" width="640" height="400" width_o="1400" height_o="875" src_o="http://payload.cargocollective.com/1/0/158/1422332/Influads-Web-Home-Scroll_o.jpg" data-mid="8120335" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/1422332/Influads-Web-Adstore_640.jpg" width="640" height="400" width_o="1400" height_o="875" src_o="http://payload.cargocollective.com/1/0/158/1422332/Influads-Web-Adstore_o.jpg" data-mid="8120339" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/1422332/Influads-Web-Networks_640.jpg" width="640" height="400" width_o="1400" height_o="875" src_o="http://payload.cargocollective.com/1/0/158/1422332/Influads-Web-Networks_o.jpg" data-mid="8120344" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/1422332/Influads-Web-Error-404_640.jpg" width="640" height="400" width_o="1400" height_o="875" src_o="http://payload.cargocollective.com/1/0/158/1422332/Influads-Web-Error-404_o.jpg" data-mid="8120459" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/1422332/InfluAds-Letterhead_640.jpg" width="640" height="400" width_o="1400" height_o="875" src_o="http://payload.cargocollective.com/1/0/158/1422332/InfluAds-Letterhead_o.jpg" data-mid="8120359" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/1422332/Influads-Stationery_640.jpg" width="640" height="400" width_o="1400" height_o="875" src_o="http://payload.cargocollective.com/1/0/158/1422332/Influads-Stationery_o.jpg" data-mid="8120363" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/1422332/InfluAds-Posters_640.jpg" width="640" height="400" width_o="1400" height_o="875" src_o="http://payload.cargocollective.com/1/0/158/1422332/InfluAds-Posters_o.jpg" data-mid="8120364" border="0" align="left"/> At the start of 2011 I was approached by web start-up business InfluAds, to help with a re-think and re-brand of their web based business. InfluAds is a crowd-sourced ad network who's aim is to eliminate unsold and remnant inventory and remove ‘bad’ ads with good ones. After a successful 16 months nurturing the business and with a new seed investment, my brief was to re-brand their online presence and develop their e-commerce based business, thus helping them increase their influence in a relatively new, but competitive minimal advertising market. My initial challenge was how to go about creating a strong, memorable brand for a business that sells 'minimal' advertising and offered up little visual reference or tangible imagery. As the business is built around the core idea of 'crowd sourced' advertising it was obvious to me to focus on the communities of curators that InfluAds work with. I therefore created an entirely graphical universe based on icons. Icons that could serve as a distinct way-finding system on the site, whilst being the driving visual influence. Using a stylised A for the logomark and the web font Atrament for the logotype, I created an identity that both influences the headline style and key visual. A key visual that is used on the homepage and in various print executions, and shows the unity of all the publishers working together within the InfluAds network. My aim with the newly created brand, is that with these basic elements in place the brand can successfully grow, and adapt with influAds as it seeks to be a competitive player in it's field. As well as designing the website and blog, I also rolled-out the new brand in the print world, by creating a full suite of stationary and a range of on-going marketing materials including posters, stickers, tote bags and t-shirts. www.influads.com http://www.simonswork.com/Studio-Tundra http://www.simonswork.com/following/simonswork.com/Studio-Tundra Tue, 10 May 2011 12:04:09 +0000 Simons Work 1423006 <img src="http://payload.cargocollective.com/1/0/158/1423006/Studio-Tundra_640.png" width="640" height="400" width_o="1400" height_o="875" src_o="http://payload.cargocollective.com/1/0/158/1423006/Studio-Tundra_o.png" data-mid="6930145" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/1423006/Studio-Tundra-Stationery-2_640.png" width="640" height="400" width_o="1400" height_o="875" src_o="http://payload.cargocollective.com/1/0/158/1423006/Studio-Tundra-Stationery-2_o.png" data-mid="6930155" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/1423006/Studio-Tundra-Stationery_640.png" width="640" height="400" width_o="1400" height_o="875" src_o="http://payload.cargocollective.com/1/0/158/1423006/Studio-Tundra-Stationery_o.png" data-mid="6930168" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/1423006/Studio-Tundra-Website_640.jpg" width="640" height="424" width_o="2048" height_o="1356" src_o="http://payload.cargocollective.com/1/0/158/1423006/Studio-Tundra-Website_o.jpg" data-mid="6930812" border="0" align="left"/> Branding project for Studio Tundra a new design studio based in Malmö Sweden. Identity, website stationery suite including cards, letterhead and packing tape. Promotional posters to follow. http://www.simonswork.com/Incredible-Elephant http://www.simonswork.com/following/simonswork.com/Incredible-Elephant Tue, 10 May 2011 08:28:23 +0000 Simons Work 1422247 <img src="http://payload.cargocollective.com/1/0/158/1422247/Incredible-Elephant-Logo_640.jpg" width="640" height="400" width_o="1400" height_o="875" src_o="http://payload.cargocollective.com/1/0/158/1422247/Incredible-Elephant-Logo_o.jpg" data-mid="6926742" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/1422247/Incredible-Elephant-Station_640.jpg" width="640" height="400" width_o="1400" height_o="875" src_o="http://payload.cargocollective.com/1/0/158/1422247/Incredible-Elephant-Station_o.jpg" data-mid="6926750" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/1422247/Incredible-Elephant-Stat-_640.jpg" width="640" height="400" width_o="1400" height_o="875" src_o="http://payload.cargocollective.com/1/0/158/1422247/Incredible-Elephant-Stat-_o.jpg" data-mid="6926763" border="0" align="left"/> Start-up CMS web provider Incredible Elephant approached us to create an identity and brand that reflected the diversity of their business. The bold choice of name, and friendly approach that underlines the business ethics of the companies founder, influenced us to create a bold logomark that over it's varying applications, can adapt and be incredible. Stage one included the initial identity and suite of stationary. Stage two which is currently in progress includes the creation of it's own unique Wordpress theme, and marketing materials. *More images to follow. http://www.simonswork.com/goTea-ch http://www.simonswork.com/following/simonswork.com/goTea-ch Tue, 10 May 2011 08:09:25 +0000 Simons Work 1422169 <img src="http://payload.cargocollective.com/1/0/158/1422169/goTea.ch_640.png" width="640" height="400" width_o="1400" height_o="875" src_o="http://payload.cargocollective.com/1/0/158/1422169/goTea.ch_o.png" data-mid="6926519" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/1422169/goTea.ch-Flyer_640.png" width="640" height="400" width_o="1400" height_o="875" src_o="http://payload.cargocollective.com/1/0/158/1422169/goTea.ch-Flyer_o.png" data-mid="6926694" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/1422169/goTea.ch-Poster-Hero_640.png" width="640" height="400" width_o="1400" height_o="875" src_o="http://payload.cargocollective.com/1/0/158/1422169/goTea.ch-Poster-Hero_o.png" data-mid="6926539" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/1422169/goTea.ch-Posters_640.png" width="640" height="400" width_o="1400" height_o="875" src_o="http://payload.cargocollective.com/1/0/158/1422169/goTea.ch-Posters_o.png" data-mid="6926540" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/1422169/goTea.ch-Posters-2_640.png" width="640" height="400" width_o="1400" height_o="875" src_o="http://payload.cargocollective.com/1/0/158/1422169/goTea.ch-Posters-2_o.png" data-mid="6926541" border="0" align="left"/> In the run up to the 2011 UK teacher conference season, I was approached by UK based goTea.ch to develop their year old brand. The brief was to take their new identity and create a promotional campaign that would be their introduction to the job seekers market, and boost visits to their new goTea.ch website. goTea.ch is a new educational recruitment website that makes it easier and much more affordable for schools of all sizes to advertise online and attract high calibre teachers and support staff. Our solution was to create a distinct 'it could be you' style graphic execution applied over a series of executions, based on a new challenge re-igniting the passion to teach. The campaign materials consisted of posters, banners and an A5 flyer. http://www.simonswork.com/Logotype-Playground http://www.simonswork.com/following/simonswork.com/Logotype-Playground Fri, 26 Nov 2010 14:43:42 +0000 Simons Work 811790 <img src="http://payload.cargocollective.com/1/0/158/811790/Logo-Playground_640.jpg" width="640" height="2180" width_o="800" height_o="2725" src_o="http://payload.cargocollective.com/1/0/158/811790/Logo-Playground_o.jpg" data-mid="3858512" border="0" align="left"/> A little view of what goes on behind the finished product, a few ideas that didn't make the cut http://www.simonswork.com/Argumenta http://www.simonswork.com/following/simonswork.com/Argumenta Fri, 19 Nov 2010 14:19:25 +0000 Simons Work 793948 <img src="http://payload.cargocollective.com/1/0/158/793948/argumenta-logo_640.jpg" width="640" height="388" width_o="800" height_o="485" src_o="http://payload.cargocollective.com/1/0/158/793948/argumenta-logo_o.jpg" data-mid="3772461" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/793948/argumenta_QR-Poster_640.jpg" width="640" height="388" width_o="800" height_o="485" src_o="http://payload.cargocollective.com/1/0/158/793948/argumenta_QR-Poster_o.jpg" data-mid="3772472" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/793948/argumenta_Calendar_640.jpg" width="640" height="388" width_o="800" height_o="485" src_o="http://payload.cargocollective.com/1/0/158/793948/argumenta_Calendar_o.jpg" data-mid="3772478" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/793948/argumenta_Jule-Poster.1_640.jpg" width="640" height="388" width_o="800" height_o="485" src_o="http://payload.cargocollective.com/1/0/158/793948/argumenta_Jule-Poster.1_o.jpg" data-mid="3772489" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/793948/argumenta_Jule-Poster.2_640.jpg" width="640" height="388" width_o="800" height_o="485" src_o="http://payload.cargocollective.com/1/0/158/793948/argumenta_Jule-Poster.2_o.jpg" data-mid="3772498" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/793948/argumenta-bookmark_640.jpg" width="640" height="472" width_o="800" height_o="591" src_o="http://payload.cargocollective.com/1/0/158/793948/argumenta-bookmark_o.jpg" data-mid="3772508" border="0" align="left"/> Update of existing brand identity of a creative marketing agency in Copenhagen. Including refreshed logo, art direction, and self promotional material. http://www.simonswork.com/Lucky-Luciano-Restaurant-and-Bakery http://www.simonswork.com/following/simonswork.com/Lucky-Luciano-Restaurant-and-Bakery Wed, 10 Nov 2010 12:08:09 +0000 Simons Work 770440 <img src="http://payload.cargocollective.com/1/0/158/770440/Lucky-Luciano-Rotating-logo_640.jpg" width="640" height="388" width_o="800" height_o="485" src_o="http://payload.cargocollective.com/1/0/158/770440/Lucky-Luciano-Rotating-logo_o.jpg" data-mid="3771593" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/770440/Lucky-Luciano-Bakery-logo_640.jpg" width="640" height="388" width_o="800" height_o="485" src_o="http://payload.cargocollective.com/1/0/158/770440/Lucky-Luciano-Bakery-logo_o.jpg" data-mid="3771596" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/770440/Lucky-Luciano_Web.2_640.jpg" width="640" height="388" width_o="800" height_o="485" src_o="http://payload.cargocollective.com/1/0/158/770440/Lucky-Luciano_Web.2_o.jpg" data-mid="3771598" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/770440/Lucky-Luciano_Web.Story_640.jpg" width="640" height="388" width_o="800" height_o="485" src_o="http://payload.cargocollective.com/1/0/158/770440/Lucky-Luciano_Web.Story_o.jpg" data-mid="3771600" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/770440/Lucky-Luciano_Web.3_640.jpg" width="640" height="388" width_o="800" height_o="485" src_o="http://payload.cargocollective.com/1/0/158/770440/Lucky-Luciano_Web.3_o.jpg" data-mid="3771602" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/770440/Lucky-Luciano-Menu_640.jpg" width="640" height="388" width_o="800" height_o="485" src_o="http://payload.cargocollective.com/1/0/158/770440/Lucky-Luciano-Menu_o.jpg" data-mid="3771604" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/770440/Lucky-Luciano-Pizza-Box_640.jpg" width="640" height="472" width_o="800" height_o="591" src_o="http://payload.cargocollective.com/1/0/158/770440/Lucky-Luciano-Pizza-Box_o.jpg" data-mid="3771606" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/770440/Lucky-Luciano-Bakery-Bag_640.jpg" width="640" height="472" width_o="800" height_o="591" src_o="http://payload.cargocollective.com/1/0/158/770440/Lucky-Luciano-Bakery-Bag_o.jpg" data-mid="3771608" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/770440/Lucky-Luciano-Bakery-Coffee_640.jpg" width="640" height="472" width_o="800" height_o="591" src_o="http://payload.cargocollective.com/1/0/158/770440/Lucky-Luciano-Bakery-Coffee_o.jpg" data-mid="3771610" border="0" align="left"/> Brand identity for restaurant and bakery in Moscow. Including signage, packaging, website, art direction, and all associated restaurant material. http://www.simonswork.com/White-Rabbit-Restaurant http://www.simonswork.com/following/simonswork.com/White-Rabbit-Restaurant Wed, 10 Nov 2010 12:05:29 +0000 Simons Work 770430 <img src="http://payload.cargocollective.com/1/0/158/770430/White-Rabbit-logo_640.jpg" width="640" height="388" width_o="800" height_o="485" src_o="http://payload.cargocollective.com/1/0/158/770430/White-Rabbit-logo_o.jpg" data-mid="3651725" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/158/770430/White-Rabbit_Web.1_640.jpg" width="640" height="388" width_o="800" height_o="485" src_o="http://payload.cargocollective.com/1/0/158/770430/White-Rabbit_Web.1_o.jpg" data-mid="3743901" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/158/770430/White-Rabbit_Web.2_640.jpg" width="640" height="388" width_o="800" height_o="485" src_o="http://payload.cargocollective.com/1/0/158/770430/White-Rabbit_Web.2_o.jpg" data-mid="3743902" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/158/770430/White-Rabbit-Menu_640.jpg" width="640" height="388" width_o="800" height_o="485" src_o="http://payload.cargocollective.com/1/0/158/770430/White-Rabbit-Menu_o.jpg" data-mid="3744462" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/158/770430/White-Rabbit-Stationery_640.jpg" width="640" height="440" width_o="800" height_o="551" src_o="http://payload.cargocollective.com/1/0/158/770430/White-Rabbit-Stationery_o.jpg" data-mid="3745663" border="0" align="left"/> Brand identity for a restaurant in Moscow. Including signage, website, art direction, and all associated restaurant material. http://www.simonswork.com/Alan-Emmins-Dispatches http://www.simonswork.com/following/simonswork.com/Alan-Emmins-Dispatches Wed, 10 Nov 2010 11:42:52 +0000 Simons Work 770382 <img src="http://payload.cargocollective.com/1/0/158/770382/Emmins-blk-logo_640.jpg" width="640" height="388" width_o="800" height_o="485" src_o="http://payload.cargocollective.com/1/0/158/770382/Emmins-blk-logo_o.jpg" data-mid="3651578" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/770382/Emmins-logos_640.jpg" width="640" height="388" width_o="800" height_o="485" src_o="http://payload.cargocollective.com/1/0/158/770382/Emmins-logos_o.jpg" data-mid="3651581" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/770382/iPhone-Dispatches.1_640.jpg" width="640" height="388" width_o="800" height_o="485" src_o="http://payload.cargocollective.com/1/0/158/770382/iPhone-Dispatches.1_o.jpg" data-mid="3651582" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/770382/Dispatches-Book_640.jpg" width="640" height="388" width_o="800" height_o="485" src_o="http://payload.cargocollective.com/1/0/158/770382/Dispatches-Book_o.jpg" data-mid="3651583" border="0" align="left"/> On-going Brand identity for author Alan Emmins and his collection of publicated articles. Including publication websites, book, iPhone and iPhone app, art direction and stationery. http://www.simonswork.com/Vestas-IPR-Awards http://www.simonswork.com/following/simonswork.com/Vestas-IPR-Awards Wed, 10 Nov 2010 09:35:58 +0000 Simons Work 770183 <img src="http://payload.cargocollective.com/1/0/158/770183/IPR-logo_640.jpg" width="640" height="388" width_o="800" height_o="485" src_o="http://payload.cargocollective.com/1/0/158/770183/IPR-logo_o.jpg" data-mid="3650418" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/770183/IPR-logo.2_640.jpg" width="640" height="388" width_o="800" height_o="485" src_o="http://payload.cargocollective.com/1/0/158/770183/IPR-logo.2_o.jpg" data-mid="3650420" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/770183/IPR-Certificates_640.jpg" width="640" height="440" width_o="800" height_o="551" src_o="http://payload.cargocollective.com/1/0/158/770183/IPR-Certificates_o.jpg" data-mid="3650421" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/770183/IPR_Poster_1_640.jpg" width="640" height="388" width_o="800" height_o="485" src_o="http://payload.cargocollective.com/1/0/158/770183/IPR_Poster_1_o.jpg" data-mid="3650422" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/770183/IPR_Poster_2_640.jpg" width="640" height="388" width_o="800" height_o="485" src_o="http://payload.cargocollective.com/1/0/158/770183/IPR_Poster_2_o.jpg" data-mid="3650424" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/158/770183/IPR-Award_640.jpg" width="640" height="440" width_o="800" height_o="551" src_o="http://payload.cargocollective.com/1/0/158/770183/IPR-Award_o.jpg" data-mid="3650539" border="0" align="left"/> Internal innovations award identity for Vestas. Including intranet site, award design, event posters and certificates.